Smart Home Trends Market Insights

The future of the smart home has seen a new wave of adoption by consumers, especially with the launch of Amazon Alexa and Google Home. In recent years, we’ve seen the major tech giants snapping up startups such as Nest, Dropcam, SmartThings, AlertMe and Withings. Using insights tracked by Catalyst, we’ve noticed a huge increase in IoT and Smart Home related content. Voice-activated speakers are now the number one gadget being added to the home.

According to the research firm Context, sales are expected to increase over the next 12 months and consumers are more aware of the term “smart home” than ever before. The smart home market covers all connected devices from smart thermostats and heating, smart door bells, lighting controls and security systems.

Smart Home Insights powered by Catalyst

The major trend for the smart home market has seen the tech giants Microsoft, Google, Samsung and Apple acquire new players before they have fully been adopted by consumers.

Early reports found that home owners were slow to buy new tech for their home but this trend has been accelerated by voice-activated speakers connected to mobile apps and other devices.

The real battle will be between the big three Amazon Alexa, Google Home and Apple’s Home Pod. The long awaited Samsung Bixby speaker which had been rumoured to launch next year has been since been “put on hold” due to fierce competition from the other players in the market.


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